It's Not Easy Being Green
Posted on July 13th

With the right planning and cost controls, you can keep your course in competitive condition year round.
When Mother Nature says your greens should be shaggy and your fairways dormant, but your customers want greens as fast as kitchen linoleum and fairways as green as Irish pastureland, what can you do but shell out the money and give the public what they want? If you plan carefully, know what you're doing and find ways to control other maintenance expenditures, you may be able to hold on to a decent profit margin. But as Kermit the Frog knows all too well, it's not easy being green.
Ed Dooley, a high school teacher with a single-digit handicap, thaws out of the Illinois winters by taking golf trips to sunny climates, and he echoes what many golfers say: "I'd rather play an average course that's conditioned well than a great layout that's in second-rate shape. I'm coming from a place where for months everything I've seen is dormant and dead looking. I'm looking for green grass."
It's essential for a golf course operator trying to attract out-of-town, out-of-state play to determine what kind of condition his course must be in. But the same predicament exists for daily-fee courses and country clubs that market locally, where competition is stiff. Therefore, an owner should determine who his clientele is before he starts pumping too much money into cosmetics. Is it the high-end player willing to shell out big money for a green fee, or is it a fellow on a budget who simply wants to enjoy whacking at the ball and chasing it? If you're charging top dollar, you may not have any choice but to spend a little more on window dressing. Overseeding is costly (it may constitute as much as 20-25 percent of the maintenance budget for a course operating year round), but there may be no way around it.